"If you always do what you've always done, you will always get what you've always gotten."

The average tenure of a CMO is around 44 months. The rate of change the world is experiencing today is exponential, unlike anything the world has ever experienced. The last 5 years brought the same amount of change that we saw over the past 50. What will the next 5 bring? It's likely change or die. What do you do? Stick your head in the sand and try to ride it out, or stick your fist in the air and say, “Hello Change, what did you have in mind?”